Network Communications News (NCN) January 2017 | Page 34

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Colin Farquhar , CEO at Exterity , discusses the safeguarding of premium IP video with end-to-end content protection .

The integration of multi-screen video services and the migration to IP based video are having profound impacts on content consumption . By 2020 , 82 per cent of global IP traffic will be video , watched on 11 billion connected devices . Explosive growth is on the horizon and there is a strong roster of industries that reap immeasurable benefit from IP video delivery – among them corporate , education , sports and hospitality . Connected screens across universities , for example , can be equipped to display important and timely messages to enhance the student experience – including live and recorded lectures , campus communications , emergency messaging , sporting events , graduation ceremonies and wayfinding . With fast moving financial markets and 24 / 7 global news impacting businesses today , corporate offices can distribute live and archived news , training materials and company-wide briefings to any device in any location , to stay connected with satellite offices and remote employees .

To enhance the in-stadium fan experience , IP video can enable the delivery of live action footage to any screen or mobile device , the personalisation of viewing experiences for guests in hospitality and VIP suites , the recording of event coverage for later analysis to help teams assess and improve performance and the maximisation of revenue from targeted merchandise and concession advertising . Hotels can also use the technology to optimise the ‘ home away from home ’ experience for guests by displaying tailored video content with personalised welcome messages , meeting information , room service options , hosted and available activities , scrolling news and emergency messaging , among a host of other options .
Why security matters
In an era with vast amounts of digital content passing across networks , video piracy and new consumer entertainment consumption habits combine to pose new risks to content owners and distributors . As IP video continues to become the delivery mechanism of choice for enterprise video , it is imperative that integrators and end users adhere to the latest content protection requirements to ensure that content is accessed and distributed legally across different types of networks to many displays .
Since 2001 , Exterity ’ s IP video solutions have diversified to cater to expanding business needs . Exterity has one of the widest product sets designed to solve media delivery challenges to enable the delivery of more content to more devices . Throughout these developments , content security has been and continues to be , an unwavering company priority .
What it takes
Exterity supports a number of marketleading content protection solutions to ensure secure delivery of high value video content in varying use cases across different markets .
HDCPv2.2 and HDCP Professional : HDCP content protection has been specifically designed to protect premium video content from an HDMI source , such as a satellite set-top box , from source to display . In an Exterity IPTV system , content is delivered over HDMI to an Exterity
AvediaStream HDCP Encoder , where it is decrypted , encoded and reencrypted for secure delivery over IP to Exterity AvediaPlayer Receivers . Corporate offices , financial institutions and hospitality facilities , as well as event and sporting venues are among the suggested end users for this security deployment .
Arris SecureMedia and Samsung Lynk DRM
Broadcasters and accommodation facilities , in particular , need to protect investment and potential revenue streams by verifying what content they have access to . Exterity AvediaStream TVgateways descramble premium satellite TV channels using standard Conditional Access Modules . The integration of SecureMedia or Lynk DRM provides end-to-end content protection , ensuring live premium TV content is only available to authorised Exterity AvediaPlayer Receivers , desktops or smart TVs .
Being equipped with the latest content protection solutions is a fundamental step for end users and integrators to ensure secure end-to-end delivery of premium content . Regardless of the scale of deployment , secure video solutions must comply with broadcaster security requirements for premium content delivery over IP , certify that only intended people can see the respective video content and protect video assets from illegal copying and distribution throughout its delivery journey . By deploying protection systems like HDCP , SecureMedia and Lynk DRM , Exterity ensures that its customers can easily meet the security requirements of the content industry .
Find out more at www . exterity . com / solutions / secure-video .
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