Nestlé University Catalogue (January to December 2014) | Page 30

Know Your Consumer Deeply: Consumer Target Assessor (E- Learning) Course Description: The Consumer Target Assessor is a tool which helps you select the right target consumer. It uses attractiveness (of the segment) and the brand’s ability to win (the consumer group) as key inputs to defining and choosing the target consumer. The e-learning in the BBNW House explains the winning action (WA02), assessor tool and a manual to use it. Who is this course for? All Marketing Associates, Assistants and Managers. How long is the course? Self paced learning. Less than 1 hour to learn. More time required to apply to your brand. What should I expect? By the end of the course you will be able to: • Use the Assessor tool to evaluate potential consumer targets and then choose the right one. • Deepen your understanding of your brand’s target consumer. Pre-course work Meet with your Line Manager to discuss and agree to learning objectives. Post-course work Meet with your Line Manager to discuss and review: • Your learning from applying the Consumer Target Assessor • How these skills tie back to your PDG development plans and your PE objectives. How much does it cost: There is no charge for this e-learning. For further information or to register for this training, please contact: [email protected] To access the BBNW House, go to the Marketing Intranet and click ‘Discover the BBNW House.’ The Consumer Target Assessor tool is in the Know Your Consumer Deeply room, Winning Action (WA02). When is this course running? This is a self paced, E-Learning course which is available anytime online anytime.