Nestle: The Success Story of the Multi-National Giant
The multi-national company, with sales over $92.21 billion in 2016, is currently on the
33 rank in the Forbes list of Global 2000. Established in 1866, the company was the idea of
Henri Nestle, who was a pharmacist. The idea was initially developed for intolerant babies
towards mother’s milk. Hence, Henri developed formula milk which became a huge success. The
success spread through whole Europe and Nestle business began to grow. The company went
through several transformations for a period of 1866 to 1947.
International invasion of Nestle began from the early 1989 after the Berlin fall. The
company set its roots in the emerging markets of Europe and even invaded China. The company,
with its tremendous strategies, utilized the situation fairly and became diversified. The merger of
Nestle and Anglo-Swiss Condensed Milk Co. ensued in 1905 and in 1929, the company again
had a merger with Chocolats Suisses S.A. This resulted in the final name of Nestle SA.
In 2001, Nestle merged with the Ralston Purina Company, the company, which produced
a popular brand of pet food in the US, called Friskies. After the acquisition, it was named Nestle
Purina PetCare Company. Two more companies were acquired by Nestle in the year of 2002
including Dreyer’s ice cream and Chef America Inc. Movenpick Ice Cream was acquired Nestle
in the year 2003 which was previously a premium Swiss ice cream company. 2006 proved to be
a massive year for Nestle as it took over two companies, Jenny Craig and Uncle Toby. The
successful acquisitions didn’t end here. In fact, in 2007, Nestle made its greatest purchase of
Gerber in 2007. Nestle paid an approximate price of 5.5 billion dollars.
From the beginning, the company was a success and hence expanded in different regions
in a short span of time. Globally, the company became a giant seller of food and beverage.
Headquarter located in Switzerland, the multi-national organization’s regional offices are located
in almost every country.
With great marketing strategies and product innovation, Nestle has developed remarkably
well. With over 2000 brands distributed in almost 197 countries, the company is immensely
successful. The implementation key of utilizing their strengths and opportunities has expanded
the company like no other. Nestle has sustained their slogan throughout their journey. The multinational has not only limited to the nutritional brands but also expanded its products in the
categories of beauty and health that are equally profitable.
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