TIE Seminar
Hala Alhejin
Director of Innovation and Commercial Partnerships Innovation – NEOM Innovation
Hala Al-Hejin is the Director of Innovation at NEOM, spearheading efforts to position the region as a global hub for technological advancement, sustainability, and economic growth. She leads strategic partnership development, collaborating closely with government entities, enterprises, and institutional investors to design and implement impactful programs and policies that attract innovative businesses to NEOM. With a distinguished career spanning over 18 years in business development, sales strategy, and strategic partnerships, Hala has held senior leadership roles at global technology giants including Microsoft, Oracle, and Visa Inc. In her role at Visa Saudi Arabia, she successfully managed strategic relationships with financial institutions, government bodies, and fintech organizations, significantly expanding the company ' s footprint in the Saudi market.
Prior to joining NEOM, Hala served as Director of Customer Success at TONOMUS, overseeing comprehensive sales and business development initiatives targeting government entities across Saudi Arabia. Her leadership experience includes setting strategic directions, managing high-performance teams, and driving transformation and revenue growth in dynamic market environments. Hala is also an entrepreneur, having founded and successfully scaled multiple startups. She is a certified trainer in entrepreneurship and actively mentors aspiring entrepreneurs. Known for her influential presence in the industry, Hala frequently participates as a speaker and advocate for women ' s empowerment and leadership. She holds a Bachelor of Science degree in Computer Science from Prince Sultan University in Riyadh and has completed several executive leadership programs, including those at INSEAD and Vital Voices. Hala remains committed to fostering innovation, driving strategic growth, and supporting sustainable economic development in the region.