Garden Media Group reveals top Trends for 2017 at GROWS
Trend spotters extraordinaire Suzi McCoy and Katie McCoy Dubow of the Garden Media Group were front and center at this year’s Women in Horticulture gathering at GROWS.
Monique Allen, industry veteran and owner of The Garden Continuum, led the conversation with Suzi and Katie. She engaged these remarkable women in a thought-provoking discussion about the power of emerging trends, women as key influencers, and what it takes to be a robust brand in today’s marketplace. Here is a summary of the trends that they believe will shape the future of the green/outdoor living industry in 2017 (for the full report please visit Garden Media Group):
PEAK SEASON
New technology makes growing 365 days-a-year, easy, affordable and convenient.
WELLNESS HOTSPOTS
From garden therapy and forest bathing to soundscaping & workplace culture, healthy is the new wealthy.
TIDY GARDENS
The 8 Pillars to Tidy Up:
1. Thin your garden. Get plants under control. Divide, prune and share.
2. Clear out the garden clutter. Get rid of things you don’t need.
3. Keep what you need or love and what loves your garden.
4. Out with the old, in with the new.
Purge plants that are past their prime, have outgrown their space or are not thriving.
5. Eliminate harmful synthetic fertilizers, pesticides and herbicides.
6. Respect belongings – keep them looking good, pruned, sharpened and tidy.
7. Create boundaries and define spaces.
8. Use a restricted palette of plants and hardscaping.
CLEAN GARDENING
As consumers continue to demand
clean products and clean food, they
are turning more and more to
growing free of synthetic chemicals
and growing indoors without dirt.
UBER-IZING GARDENING
Gardening Subscription Services and workshops on homesteading.
BUZZ OFF!
Natural Pest control such as bats, birds and plants. Using nature to help keep your yard insect free is economical, educational and fun and doesn’t harm the environment.
GOLDEN AGE
Pops of gold warm up spaces. Placement of metal trays, lights and accent furniture add a pop of radiance.
Golden foliage such as Katsura
Japanese maple, carex and Goldy arborvitae to help your garden glitter.
GARDENING LOVE
Two major organizations: National Initiative for Consumer Horticulture and Seed Your Future unite the industry professionals, scientists, extensions and NGOs to increase awareness that gardening is important to create a healthy life, healthy community and healthy world.
For the full report please visit Garden Media Group.