Needle & Thread X Comme Des Garçons Collaboration | Page 4

Needle & thread is displayed in Libertys London with minimal displays, in store graphics and signage, the clothing was not on mannequins although the majority of Libertys clothing is not displayed in that way. The clothing is on hangers with POS above the rails, price tags and sale tags are also on the garment. There are tills scattered around the store and you can go to any one of those. Being displayed in Libertys means Needle & Thread is unable to have their clothing on display by the windows.

After walking around London and searching for Comme des Garcons store, I came to the conclusion they may have set up a pop up shop that is no longer there anymore. This means I was unable to get primary research from the store.

Primary Research