The store’s initial buy for Spring/Summer 2016 sold out in two days, sending the brand scrambling to reproduce items from the collection to stock the new space. Indeed, over the last year, sales have grown by 350 percent.
“I started to receive requests from shops in different countries, but I had to refuse because I only had one piece per size in every collection.”
“I do things about Russia because I grew up there and those are the things I really know,” says Rubchinskiy. “But I always try to speak with my collections, not just about Moscow. I try to feel what is the moment. I speak a universal language, although with a Russian accent.”