"With the dresses in its core collection retailing from £130 retail for a simple ballet style to £450 for an embellished bib gown, Needle & Thread has tapped into a growing demand for affordable luxury. It launched its own ecommerce site in September last year and its first bridal collection for spring 16 and, spurred on by new investment, is gearing up to expand overseas. But it has not been an easy journey. Like many start-ups, Needle & Thread was nearly a victim of its early success, after it ran out of cash towards the end of 2014 and was forced to appoint administrators.
The site now delivers to around 30 countries. Coffin will not disclose what percentage of sales are made online, but says it “exceeds budget month on month”."