Why is coaching effective?
Highly renowned companies have realized coaching is an effective tool to advance their business and
achieve their goals. Major corporations from a variety of business sectors have turned to coaching to
improve their businesses, including IBM, Nike, Verizon and Coca-Cola Enterprises. Coaching is ushering in a
new corporate culture, helping deal with complex job shifts and fine tuning leadership performance. Now
more than ever, it is vital for an organization to evolve and stay ahead of an ever-changing global market.
Coaching helps organizations develop pliable, yet practical, methods to achieve strategic business goals,
sustainable workflow and maintain high levels of customer satisfaction.
Like most organizations, you are probably facing high demands with fewer resources. Jobs are cut, workloads
are heavier, responsibilities are more expansive and the pressure can be paralyzing but coaching helps
overcome these complex job shifts. Whether its adjusting to mergers and acquisitions, bringing in new hires, or
managing executive career transitions, the effects of coaching are invaluable and widespread.
Coaching is ushering in a new corporate culture that increases productivity by changing it from command
and control to collaboration and creativity. Coaching helps facilitate executive education and training
and helps integrate innovation and technology into corporate learning. It’s helping close the gap between
younger employees and experienced business people by empowering employees and encouraging creativity
and collaboration. This increasing engagement with millennial employees is essential for corporate cultures
to move forward with industry trends such as social media. Additionally, as coaches have vast networks of
clients, coaches can be helpful in facilitating introductions in company networks.
Coaching dramatically improves leadership performance. It can enhance communication skills and
public speaking by empowering employees with renewed confidence. It also helps employees navigate
organizational politics by fine tuning listening skills and helping them accept feedback from colleagues.