How can I be sure coaching works?
Numbers don’t lie and that’s why ICF has invested in extensive research* to
demonstrate the highly effective nature of coaching. Our studies reveal high levels of
satisfaction among coaching clients and validates a significant return on investment
(ROI) for companies. According to the ICF Global Coaching Client Study, the vast majority
of companies (86%) say they at least made their investment back. In fact, almost one
in five people (19%) saw an ROI of 50 times their investment, while a further 28% saw
an ROI of 10 to 49 times the investment.
Virtually all companies or individuals who hire a coach are satisfied.
According to the ICF Global Coaching Client Study, a stunning 99% of people
who were polled said they were somewhat or very satisfied with the overall
experience. Advocacy for coaching also remains quite strong. In fact, 96%
indicated they would repeat the process given the same circumstances that
prompted them seeking a coach in the first place.
*The 2009 ICF Global Coaching Client Study, the 2010 ICF Global Consumer Awareness Study, and the 2012 ICF Global Coaching Study were
commissioned by ICF but conducted independently by the International Survey Unit of PricewaterhouseCoopers.