Need Coaching | Page 5

What is coaching? The Merriam-Webster Dictionary defines ‘life coaching’ as an advisor who helps people make decisions, set and reach goals, or deal with problems. But coaching is so much more than that to people who have experienced it. For many it’s a life changing experience that dramatically improves their outlook on work and life while improving their leadership skills. It helps people tap into unknown potential unlocking sources of creativity and productiveness. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential even in the face of growing complexity and uncertainty which is common in many workplaces today that are struggling with the war for talent. Who is the ICF? International Coach Federation is the leading global organization dedicated to coaching. Its pioneering presence burst onto the scene in 1995 when the industry was still emerging and has since grown to become the largest coaching organization serving more than 20,000* members worldwide. Those members look to ICF for exceptional education, networking opportunities and the latest research on industry trends. ICF is recognized worldwide for its high education standards. Thousands of coach training programs are submitted to ICF for rigorous review and approval, and ICF approves and recommends about 300* to its members. Advanced education is exemplified by ICF’s Credentials, which are becoming a true standard of professionalism in the coaching industry with more than 9,000* coaches holding one of our three credentials. ICF also invests heavily every year into industry research so that our network of coaches can stand strong with fresh knowledge of industry trends to inform their daily decisions. *Numbers as of December 2012. Numbers are subject to change month to month.