NebuLogic E-Mag 4 | Page 7

The data gives an accurate vision to your future business strategies which you can then accordingly re-shape and streamline your revenue systems.

Customize your website in real time

Big Data analytics can help you personalize the content or look and feel of your website in real time to suit each consumer entering your website, depending on, for instance, their sex, nationality or from where they ended up on your site.

Best example being a business oriented social networking site suggesting ‛People you may know’ or ‛Companies you may want to follow’. The approach has worked wonders for service based business corporations globally.

Detect, Prevent and Remediate financial fraud

Consumer and B2B industries are most vulnerable to fraudsters fishing for easy targets with deep pockets. They try to defraud companies through a constantly evolving portfolio of striking schemes and strategies. As the volume and sophistication of these schemes continues to increase, many organizations are turning to powerful analytics to scrutinize through massive data volumes and uncover hidden patterns, trends and suspicious events that can indicate criminal fraud.

An increasing number of financial services organizations have started discovering the power of Clear Analytics to fight fraud. With multiple input sources of data, and different file formats and types of transactions proliferating, fraud detection has been posing a tough challenge.

In order to detect fraud and identify security breaches geospatial data from smartphone apps, customer behaviour from social media, weblog data from the organization’s online channels, state-of-the-art fraud detection models are stored and analysed.

Data That Gets you the Star-Power!

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