NebuLogic E-Mag 4 | Page 6

Are your business operations suffering from Analysis-Paralysis? Do you think information in your database is developing faster than your managers' and business owners' capabilities to leverage its usefulness? Do you think your competitors are pacing ahead of you and sometimes you doubt they are travelling ahead in time?

This is the high time to put all your guess work at rest and get to lure wisdom out of knowledge.

Password to Consumer Choices

Understanding consumer is tougher than understanding your spouse. A tough nut to crack. You pamper them like they expect you to, or else get ready to be duped in the blink of an eye. Consumers are now more informed, more vigilant and are well armed with their research work before they hit the store. Amidst all the competition and chaos, Big Data has been helping corporations to voice their choices and follow their behaviour patterns.

Unsettled market conditions and more-than-required data can puzzle any decision-maker to take a wrong turn! Deep-driven analytics is the new globally accepted boardroom language, and the reason is that studies reveal that analytically sophisticated companies outperform their peers.

The pie’s and graphs have lot more to contribute than to any annual corporate report. Analytics has outreached its image from being prediction based to prescription based. capabilities have reached These capabilities have reached the market when the complexities

of businesses are growing exponentially, making fact vs. likelihood-based decisions more critical to ponder upon.

These capabilities have reached the market when the complexities of businesses are growing exponentially, making fact vs. likelihood-based decisions more critical to ponder upon.

The Fourth Dimension

We already read about three dimensions that decide transparency of Big Data. There is now a fourth dimension to Big Data i.e. veracity or handling data in doubt.

Uncertainty in data could be due to data inconsistencies, incompleteness or ambiguities.

The Clearer Way- This is where Clear Analytics from NebuLogic Technologies steps in. It simplifies data to be operational and accessible for the decision-makers. The data is optimised for their specific purpose to deliver better decisions and actions.

Clear Analytics is about being descriptive, predictive and prescriptive in its factual terms. Insights derived from it, let various industries and businesses spot new opportunities and uncover hidden connections.

Re-Shape Your Business Processes

The top notch PR agency you hired will never suffice the need to share pure perception about your product. It is the analytics that connects you directly with the consumer. Big Data helps you understand how your clientele responds to your products or services so that you can adapt them with your marketing strategies.

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