NE Nike Retail Manual | Page 26

AMSTERDAM AMSTERDAM 22 Amsterdam is one of the safest cities in the world and has a very low crime rate compared to the rest of Europe. Amsterdam is sometimes called ‘The Venice of the North’ because of the canals and waters that run throughout. What most people don’t know is that the city actually has more canals and bridges than Venice. Dutch people are the tallest people in the world. The average height is 184 cm for men and 170cm for women. Scientists believe this is due to DNA, nutrition and welfare. Others think it’s a result of the amount of dairy the country consumes. With 487 inhabitants per square kilometre, the Netherlands has the highest population density of any European country. More than a quarter of the Netherlands is below sea level. In addition to that, 50% of its land lies less than one meter above sea level. The Netherlands is a very flat country. The Vaalserberg, which is the country’s highest point, is only 322.7m high. CHARACTER OF AMSTERDAM Tulips are so synonymous with Holland that it’s hard to believe the flower isn’t indigenous to the region. About 30% of all Dutch babies are born at home and not in a hospital. After Scandinavians, the Dutch are the world’s biggest coffee drinkers. They are said to drink on average 3.2 cups a day, which is no less than 140 litres of coffee a year. The city’s name comes from ‘Amstel Dam’, which is a dam that was built on the river Amstel. CHARACTER OF AMSTERDAM