HELSINKI
HELSINKI
HELSINKI
DEMOGRAPHICS
HELSINKI
Helsinki is the capital and largest
city of Finland. It is in the region
of Uusimaa, located in southern
Finland, on the shore of the Gulf of
Finland, an arm of the Baltic Sea.
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Helsinki has a population of
605,523 (28 February 2013), an
urban population of 1,077,497
and a metropolitan population
of 1,361,506, making it by far the
most populous municipality and
urban area in Finland.
FINLAND
TOTAL POPULATION
605,523 (Helsinki)
1,361,506
(bigger area)
5,422,950
TOURISTS
8 million
GENDER:
MALE / FEMALE
47% / 53%
49% / 51%
HOW MANY 18-24 IN
COMPARISON WITH
REST OF POPULATION
BASIC DEMOGRAPHICS
NIKE INFORMATION (REMOVED FOR PORTI)
18-24 = 13%
Rest = 87%
18-24 = 11%
Rest = 89%
% POP
25,3%
SALES IN HELSINKI AS
% OF FINLAND
UNEMPLOYMENT
7%
9,4%
HELSINKI GDP
66,6%
NIKE CUSTOMERS
COMMUTING PEOPLE
20%
12%
38%
MONTHLY WAGE
(GROSS)
% FINLAND GDP
$3,675
$3,250
GYMNASIUM
65%
60%
MARKET SIZE SPORTING
GOODS (NPD RETAIL $)
$1,125 million
20% of retail
AV. PRICE/ SQM
$4,750
$2,500
DEMOGRAPHICS
DEMOGRAPHICS
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