COPENHAGEN
COPENHAGEN
COPENHAGEN
FOOTBALL
Football is the Danish
national sport. Copenhagen
itself is the home of the
national team. When there’s
an important game, the city
streets are generally empty
with everyone tucked away
at the Parken Stadium in
the centre of town, which
is one of Europe’s most
modern stadiums.
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CHRISTIAN ERIKSEN
SPORT IN COPENHAGEN
DESCRIPTION
RUNNING
Running has become an
increasingly popular sport
in Copenhagen because
it is so easily accessible.
Nike currently has a
partnership with Denmark’s
largest track and field team,
Sparta. Sparta organises
various races including the
Copenhagen Marathon,
the Half Marathon and
Women’s 10K. Over 500,000
people participate each
year in these races and
the numbers are growing.
Nike also assisted the
Amplified Running Crew’s
NBRO runners, a group of
designers, photographers
and other creative people
that run. NBRO Runners
were founded during the
Nike Campaign, TAKE
CPH, and now have over
700 members.
NIKLAS BENDTNER
SPORT IN
COPENHAGEN
WOMEN’S TRAINING
In 2012 Nike partnered with Fitness DK, the largest gym
chain in Denmark, to co-sponsor the Inspire Convention. A
smaller version of the Blast, some 800 women joined up to
enjoy a weekend of the latest training trends and products.
Nike also partnered with Scandinavia’s biggest fitness
training club, “Shut Up and Train” to organise a 10 week In
the City training program. Every Wednesday more than 300
women joined to prepare for the Women’s 10K race.
SPORT IN COPENHAGEN
DESCRIPTION
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