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Visit Newport Beach Kicks-Off Superbowl Tourism Campaign for Arizona Residents
Scene from the Visit Newport Beach promo video for Arizona residents
By Christopher Trela | NB Indy
Visit Newport Beach – the city ’ s visitor ’ s bureau – has always been creative when it comes to tapping into new tourism markets .
Several years ago , Visit Newport Beach had a large truck with glass walls roam London . Inside the truck was a beach scene complete with lounge chairs and a harbor backdrop where locals could take selfies and enter to win a trip to Newport Beach .
During the pandemic , Visit Newport Beach shifted to promoting the city to drive markets : California , Nevada and Arizona .
Last fall , Visit Newport Beach President and CEO Gary Sherwin told the NB Indy that “ Newport Beach more than a lot of places came out of Covid much more resilient and in better shape . Even during Covid we were able to sustain ourselves which has to do with the short-term rental industry . If you look at the city budget , and the transient occupancy tax , it ’ s because of short term rentals — they really saved our bacon .”
Sherwin added that “ It ’ s a testament to Newport Beach being a drive market , and it ’ s a healthy city with a healthy lifestyle .”
Now , Visit Newport Beach is launching a new creative tourism campaign in anticipation of Super Bowl LVII that offers a big game getaway to Arizona residents that are already looking to leave town .
According to information from Visit Newport Beach , the multi-faceted campaign will provide Grand Canyon State residents a glimpse of what to expect if they want to escape the football frenzy back home , from exclusive accommodation packages to weekend itineraries that include luxury Newport Beach experiences such as watch parties and special offers .
“ As one of Arizona ’ s favorite beach destinations , we ’ re thrilled to welcome residents who are already looking to get away from the gridiron in February ,” said Sherwin . “ With speciallycreated hotel packages from our hotels and resorts just for Arizonans , watch parties and big fun in the sun , this campaign delivers a winning game plan for the perfect Super Bowl week in Newport Beach .”
Scheduled to be played on February 12 at State Farm Stadium in Glendale , Ariz ., the Super Bowl is expected to bring more than 1 million people to the greater Phoenix area . Apparently , residents are renting out their homes on short-term rental sites for thousands of dollars per night . Those residents will need a destination to visit during the month of February which sparked the entire concept for this campaign .
Running January and February , the multiphase campaign is exclusively focused on reaching travelers in Arizona , the destination ’ s No . 1 out-ofstate visitor market and luring them to “ touch down ” in Newport Beach to “ watch from here .”
With creative from a video and photo shoot specifically captured for this campaign , the pre-game media flight includes a digital marketing blitz with video , targeted paid social , display banners , radio endorsements , as well as an out-of-home advertising investment with billboards appearing all January .
In addition , Visit Newport Beach has secured media partnerships with ESPN , iHeartMedia , Modern Luxury , ABC Arizona and Modern Luxury Scottsdale .
During the live broadcast on game day , the destination is set to make its NFL debut with a first-ever Super Bowl commercial airing on Fox10 in Arizona .
A campaign landing page offers valuable resources for visitors planning a Super Bowl weekend by the sea , with “ Big Game ” hotel packages , curated itineraries , dining guides and recommendations for where to watch the big game .
For more information about the Super Bowl campaign , please visit VisitNewportBeach . com / AZ .