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Tan Lines Over Lift Lines .”
The campaign includes digital placements in Los Angeles , San Diego , the Bay Area , Las Vegas and Arizona , along with a 15-second commercial spot reaching in-state travelers .
Social media promotion on Visit Newport Beach ’ s Instagram , TikTok and Facebook accounts will further showcase winter experiences unique to our coastal destination , such as harbor cruises on an electric boat or luxury lodgings with ocean views .
The “ Stay at Sea Level ” landing page is a digital resource with offerings that include seasonal hotel promotions , culinary events , and Orange Countyexclusive shopping guides .
For more information about the “ Stay at Sea Level ” campaign , visit VisitNewportBeach . com / winter .
Superbowl Campaign
Visit Newport Beach has always been creative when it comes to tapping into new tourism markets .
Several years ago , Visit Newport
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Beach had a large truck with glass walls roam London . Inside the truck was a beach scene complete with lounge chairs and a harbor backdrop where locals could take selfies and enter to win a trip to Newport Beach .
During the pandemic , Visit Newport Beach shifted to promoting the city to drive markets : California , Nevada and Arizona .
Visit Newport Beach President and CEO Gary Sherwin told the NB Indy that “ Newport Beach more than a lot of places came out of Covid much more resilient and in better shape . Even during Covid we were able to sustain ourselves which has to do with the short-term rental industry . It ’ s a testament to Newport Beach being a drive market , and it ’ s a healthy city with a healthy lifestyle .”
While Visit Newport Beach is trying to lure visitors from the snow , it ’ s also attempting to draw tourists from warmer climates — specifically Arizona , about a six-hour drive from Newport Beach .
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Scheduled to be played on February 12 at State Farm Stadium in Glendale , Ariz ., Super Bowl LVII is expected to bring more than a million people to the greater Phoenix area . Residents are said to be renting out their homes on short-term rental sites for thousands of dollars per night . Those residents will need a destination to visit in February . Why not visit Newport Beach ? According to information from Visit Newport Beach , the multi-faceted Super Bowl campaign will provide Grand Canyon State residents a glimpse of what to expect if they want to escape the football frenzy back home , from exclusive accommodation packages to weekend itineraries that include luxury Newport Beach experiences such as watch parties and special offers .
“ As one of Arizona ’ s favorite beach destinations , we ’ re thrilled to welcome residents who are already looking to get away from the gridiron in February ,” said Sherwin , an indefatigable
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cheerleader for Newport Beach . “ With specially-created hotel packages from our hotels and resorts just for Arizonans , watch parties and big fun in the sun , this campaign delivers a winning game plan for the perfect Super Bowl week in Newport Beach .”
Running until early February , the multiphase campaign is exclusively focused on reaching travelers in Arizona ( our top out-of-state visitor market ) and inviting them to “ touch down ” in Newport Beach to “ watch from here .”
The pre-game media blitz includes digital marketing with video , targeted paid social media , display banners , radio endorsements , and billboards .
And to top it off , during the live broadcast on game day , Newport Beach will make its NFL debut with a first-ever Super Bowl commercial airing on Fox10 in Arizona .
For more information about the Super Bowl campaign , please visit VisitNewportBeach . com / AZ .
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