newportbeachindy . com NOVEMBER 25 , 2022 15
BIZ BUZZ
Visit Newport Beach Launches 2022 Holiday Campaign
Visit Newport Beach is promoting local holiday events , including the annual Ring of Lights home decorating contest . Pictured is a Ring of Lights winner .
By Christopher Trela | NB Indy
We all know the holiday song “ Let It Snow ,” and belting “ Let It Go ” from the movie “ Frozen .
Visit Newport Beach offers a new tag line for their 2022 holiday campaign that combines both those titles : “ Let It Glow ,” which shines a light on the experiences in Newport Beach for travelers to make the destination their home for the holidays .
“ Newport Beach is an incredible destination to experience year-round , but visiting during the holiday season is the most wonderful time of the year to create memorable experiences with your loved ones ,” says Gary Sherwin , President & CEO of Visit Newport Beach . “ The entire destination transforms into a winter wonderland where every corner is illuminated with over-the-top holiday lights , décor and displays . ‘ Let It Glow ’ is a nod to this transformation and invites visitors to delight in over-the-top seasonal offerings , and experience the must-see 114th Newport Beach Christmas Boat Parade .”
According to information from Visit Newport Beach , “ Let It Glow ” brings the destination to life through captivating creative and storytelling showcasing all the destination has to offer this season through a variety of media partnerships .
Focusing on key markets in Los
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Angeles , San Diego , Arizona and the Bay Area , the campaign ’ s omnichannel approach spans digital and print advertising .
Visit Newport Beach will air commercials during the Macy ’ s Thanksgiving Day Parade on Thursday , Nov . 24 in Los Angeles and San Diego via NBC . Broadcast and radio spots are airing with iHeart Media including KOST 103.5 , Fox5 San Diego The Localist , and ABC15 Arizona ’ s Sonoran Living .
Other media investments include partnerships with lo cal media , including Firebrand ( owners of the Newport Beach Independent ).
Digital efforts will further extend the reach of the “ Let It Glow ” campaign with curated content on a campaign landing page that includes a holiday gift guide and itineraries for food lovers , fashionistas , trendsetters , families and couples .
Visit Newport Beach social media will highlight holiday happenings like Fashion Island ’ s 90-foot Christmas Tree , the Lighting of the Bay , the Ring of Lights home decorating competition , holiday happenings at local resorts and the 114th Newport Beach Christmas Boat Parade .
For more information about the “ Let It Glow ” holiday campaign , please visit VisitNewportBeach . com / newportbeach-holiday-hq .
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