Navigator October CA | Page 22

MASTERING TIKTOK
The key to mastering TikTok , or any other social media platform , is first to get the basics down and then improve from there . Once you ’ ve become familiar with TikTok , the most basic thing to do is create your first video .
Creating Your TikTok Account
• Download the TikTok app from your app store .
• Sign up using your email or phone number .
• Choose a username that reflects your business name . If possible , try to pick a username which is consistent with your other social media profiles .
Short form videos are currently popular on all social media platforms , from Instagram and Facebook reels to YouTube shorts , but the one site that dominates this arena is TikTok .
For anyone who may have not heard of it , TikTok is a hugely popular social media app that allows users to create , watch and share videos ranging from 15 seconds to 3 minutes . With a personalized feed for each user , this app is known for its addictive quality and high levels of engagement .
• Complete your profile with a profile picture and a brief bio .
NAVIGATING THE TIKTOK INTERFACE
Once you ’ ve created your account , familiarize yourself with TikTok ’ s user-friendly interface . Swipe up and down to browse videos and tap on videos to interact with them .
Featured Article | NAVIGATOR
22