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KEEPING UP WITH TRAVEL TRENDS
With a media landscape that’ s all over the map, it can be difficult to keep track of the latest trends affecting consumers’ travel plans. Below are a few suggestions for keeping up with top trends.
You need to have a good working knowledge of social media sites like Facebook, Instagram, TikTok and YouTube, especially when it comes to following top travel influencer. These sites have huge reach and influence. For example, 71 percent of European users said they were likely to book a holiday based on recommendations they’ ve seen on TikTok.
Stay up to speed on travel news of top celebrities. People magazine routinely reports on where the rich and famous are spending their leisure time. A high-profile actor or musician, or even members of a royal family, spotted on vacation is bound to increase interest in that destination.
Find out what people are watching on streaming platforms and cable. Take a look at the most popular shows to see if you can spot locations that might lend themselves to travel, like HBO’ s“ The White Lotus,” set at a different luxury resort each season.
Ask colleagues, as well as a wide range of friends and family members, which social
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media accounts they’ re following and what streaming series they’ re talking about. Tell them to give you a head’ s up when they see something relating to travel that’ s drawing a lot of attention.
Once you’ ve identified a trend, the next step is to spread the word among your clients and the wider public … you an even use AI to create some sample itineraries to interest clients who want to vacation in the latest“ in” destinations.
That can mean a newsletter, email or a post on your own social media channels, letting clients know you can help them travel to this destination that everyone seems to be talking about.
You can also contact a local reporter you’ ve worked with before, offering to talk about this trending destination. For example, people who’ ve been glued to the TV watching the Winter Olympics may want to know about visiting Milan, or a new season of Netflix’ s“ Bridgerton” has travelers seeking out sites in England where the series is filmed.
The important thing is to stay on top of the hottest cultural moments and quickly tie your expertise to the buzz.
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