2025 Outlook
As we look forward to 2025 , we have already seen growth in both ADR and RevPAR in Q1 and expect to see this trend continue through the year . Finally , our transition to a unified email marketing platform ( SalesForce Marketing Cloud ) at the end of 2024 allows us to aggregate and access past guest and inquiring guest information across our collection of brands , enhancing our ability to further target and personalize messaging efforts to potential guests .
The Takeaway 2024 has been a year of softer demand across U . S . markets . As a result , continued efforts and investment into organic search , social , and direct traffic will be particularly important to highlight going into 2025 . Strong organic search and direct traffic rankings , along with the vast number of changes we ’ ve made to the website , marketing efforts , and tech investments , will continue to have a positive impact on our ability to stay “ top-of-mind ” for guests looking to book a vacation rental .
In Other News 2024 was a year of change and growth for vacation rental markets nationwide — from the number
of rental units available to changes in local short-term rental regulations to guest booking behavior . With And we restrictions have grown being and lifted changed for access each to step
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, which will be coming your way in April . As always , thank you for your continued support . We could not have reached this level of success without you .
Samantha McClendon SVP OF MARKETING
NATURAL RETREATS • WHITEFISH • 2024 ANNUAL REVIEW 05