Continued Luxury Demand
Luxury vacation homes will continue to be a dominant segment of the market , driven by affluent visitors seeking premium experiences . Fortunately , this is Natural Retreats ’ product niche — both in Big Sky , as Finally , our transition to a unified email marketing platform ( SalesForce Marketing Cloud ) at the end well of 2024 as nationally allows . us to aggregate and access past guest and inquiring guest information across our collection of brands , enhancing our ability to further target and personalize messaging efforts to Tech potential Innovations guests .
Expect further growth in property management technology , especially in pricing optimization and guest personalization The Takeaway — both of which Natural Retreats is acutely focused on and will continue to invest in .
2024 has been a year of softer demand across U . S . markets . As a result , continued efforts and investment into organic search , social , and direct traffic will be particularly important to highlight going into 2025 . Strong organic search and direct traffic rankings , along with the vast number of
The Takeaway changes we ’ ve made to the website , marketing efforts , and tech investments , will continue to have a
Overall positive , impact the vacation our rental ability to market stay “ top-of-mind Big Sky performed ” guests solidly looking in to 2024 book , a largely vacation driven rental by . an increasing interest in luxury properties . Despite some challenges , Big Sky continues to improve its standing In Other as News one of the premier vacation rental markets in the United States . With a positive outlook for 2025 , the market is poised to continue its growth trajectory , particularly as we see ski resort 2024 was a year of change and growth for vacation rental markets nationwide — from the number infrastructure improvements and other development projects come to fruition . of rental units available to changes in local short-term rental regulations to guest booking behavior .
And we have grown and changed each step of the way , upgrading our internal software , adjusting If our you marketing or your clients efforts have , and questions of course or rolling would out like our to discuss new website rental . revenue 2024 was projections a busy — year or , regional to say
trends the least — please . feel free to reach out . We ’ d love to set up a call to provide tailored support that meets your needs .
For 2025 , we ’ ll continue to work through website updates and prepare for Phase III of the Thank website you build for being — all while a valued balancing part of our changes community to the . We short-term look forward rental to collaborating market . We with ’ ll be you focusing further
and on enhanced increasing your onsite visibility tracking into , further short-term personalization rental space of . onsite content , database growth , and improved user experience . We ’ ll also be making pricing display updates , and further integrations Kindest with our regards suite , of software such as NRES ( our proprietary booking software ), TouchStay , and SalesForce Marketing Cloud . Tim Drain
REGIONAL In the meantime MANAGER , stay tuned OF for BUSINESS our Q1 Report DEVELOPMENT
, which will be coming your way in April . As always , thank you for your continued support . We could not have reached this level of success without you .
Samantha McClendon SVP OF MARKETING
NATURAL RETREATS • BIG SKY • 2024 ANNUAL REVIEW 05