Natura May - June 2011 | Page 16

Ctrlzak “Günlük problemlere sanat ve tasarım yaklaşımıyla çözümler buluyoruz. Yarattığımız formlar ile, sıradan estetik değerleri aşmayı hedefliyoruz. Her bir projemiz, sanatın topluma yeni bir değer katmasına dayanan, aynı zamanda da çevreci bir konsepti işliyor.” Rehoused / Yeni Ev Gündelik ve basit eşyaları yeniden değerlendiren, eski kullanım alanlarından çekip alırken, yeni form ve farklı bağlamlarda yeniden tanımlayan, hayatın gerçekliği ile sanat ve estetiği birleştiren bir seri. Yeni kimliklere sahip eski eşyalar. “The organic structure of the studio is in constant motion; we operate on an international level in order to solve problems creatively mainly through art and design. our multidisciplinary team has a creative vision which is not limited by a specific framework allowing us to develop work that ranges from product and space design to case specific art projects and installations. With the use of semiotic tools within the creative process we propose forms which seek to surpass common aesthetic values working on a cognitive level. The concept behind each project is to inspire a responsible awareness through the ‘added value’ that art has for society with a special attention to issues of environmental impact.” Rehoused Re-evaluated objects of common use, in a new form and context, combining values of art and design with everyday life reality. The objects have been analysed according to their particular characteristics and successively de-contextualised, reinterpreted and transformed in such a way as to assume a diverse identity. MAYIS-HAZİRAN / MAY-JUNE 2011 • NATURA 19