Beymen, one of the best known local
luxury brands of Turkey, launched
a large store and showroom in
Zorlu Center with the slogan:
“Unexpected as you expected”.
Beymen is a large department store
that is “beyond fashion, democratic,
following the rhythm of life, away
from the routine, and rejecting the
standard with its new brands, new
products and new departments”.
Michel Group of Zurich experienced
in retail architecture designed the
Beymen store, which includes a
bookstore, café-restaurant, and
contemporary art platform. In the
design of this vast two story interior
different brands and units co-exist in
the same space without losing their
corporate identities. Together with
art deco furniture and decorative
items from the 1970’s, natural stone,
ceramic, metal, and wood are the
highlights of the decorative scheme
of Beymen. These natural materials
are used in creative new forms and
in their natural colors to bring a
sense of simplicity and quality to the
space.
Natural stone is used both in vertical
and horizontal circulation areas,
as well as for display units and
decorative items. The beige colored
natural stone used for flooring is
matched with ceramics of black,
grey, white and green, breaking
the monotony of the large floor
surfaces. The green marble cladding
in the central entrance area from the
shopping center attracts visitors and
the onyx panels used as cosmetic
display units and as lighting
elements act to enrich the space.
The Beymen store at over 10,000m2
brings a wide variety of products
from various categories and different
luxurious brands to offer an elegant
destination experience in shopping.
OCAK - ŞUBAT 2014 / JANUARY - FEBRUARY 2014 • NATURA 45