Nations Current May 2014 | Page 7

4.Empty your inbox every day. This one may not work for everyone because I know lots of people who use their inbox as their filing system. That would drive me to drink copious amounts of alcohol. Before I finish for the day, I go through my inbox. I add stuff to my to-do list (in BusyCal), file, respond, and delete. Of course, I have Inbox Zero for all of an hour or two, but when I start the next day, I have a handful of emails that came in overnight vs. a week’s worth.

5.Write your task list the night before. Before you end your day, figure out what tasks you have remaining for the week, review what’s come in that takes priority, and assign the three most important things for the next day. That way, when you begin your day, you’re already ready to roll.

6.Use one day for nothing but thinking and doing. This day for me is Fridays. I rarely take meetings on Fridays because those are my days to get things done that have been sitting there all week. I do most of my writing on Fridays, I get the Spin Sucks guest posts scheduled, I work on business tasks (process creation, new products, new ideas), and I spend some time preparing for the following week.

Be Productive and Get Things Done

I know it’s easy for me to sit here and extol this wisdom. After all, I own the business so I can pretty much determine what works and what doesn’t work. But I expect this same behavior of my team (cough, team, cough!). There is only one person who can be sure you are productive: You.

You’ll get some pushback in the beginning, “What do you mean you can’t meet at 5:30 on Friday night?”, but people will begin to get used to the schedule you’ve set and will accommodate.

Of course, there are jobs where this won’t work and there will be times you have to be flexible (for instance, I have a meeting this Friday that couldn’t be moved), but for the most part, these tips will help you manage your time, be more productive, and meet that elusive work/life balance.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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