Who is the Stockton Shopper?
More than 445,000 people live within a 10-mile radius of Sherwood Mall and have
an average household income of $65,705.
Stockton is home to 39,486 students in 38 elementary schools and 16 high schools
and specialty schools. Also located in Stockton is the oldest university in the
state, University of the Pacific, a private university, with over 6,000 students.
Up and Coming Families make up 8.9% of the trade area residents. It is a market
in transition—residents are younger and more mobile and ethnically diverse than
the previous generation. They are ambitious, working hard to get ahead, and
willing to take some risks to achieve their goals. The recession has impacted their
financial well-being, but they are optimistic. Their homes are new; their families
are young, and this is one of the fastest growing markets in the country.
Barrios Urbanos make up 8.75% of the trade area residents. Family is central
within these diverse communities. Hispanics make up more than 70% of
the residents. More than one in four are foreign born, bringing rich cultural
traditions to these neighborhoods in the urban outskirts. Dominating this market
are younger families with children or single-parent households with multiple
generations living under the same roof. These households balance their budgets
carefully but also indulge in the latest trends and purchase with an eye to brands.
Most workers are employed in skilled positions across the manufacturing,
construction, or retail trade sectors.
10-mile radius
445,674 Population 131,598
$65,705 170,622
Average Household Income
Total Households
Daytime Population
Stockton’s Asparagus Festival attracts over 100,000 visitors each year and
was named a “Best of the West” Food Fest.
http://www.visitstockton.org/about-us/fun-facts/
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