National Rogue Valley Mall Leasing Brochure | Page 6

Who is the Medford Shopper?
Average household income within a 10-mile radius is $60,473, with 18.3% of
households over $100,000+.
Medford is home to over 14,000 students in 3 high schools, 2 middle schools and
14 elementary schools. Located 20 miles south of Medford is Ashland, Oregon,
home to Southern Oregon University which is home to over 6,000 students.
Middleburg Neighborhoods make up 12.6% of trade area residents. This group
has transformed from the easy pace of country living to semi-rural subdivisions
in the last decade, when the housing boom reached out. Residents are
conservative, family-oriented consumers. Still more country than rock and roll,
they are thrifty but willing to carry some debt and are already investing in their
futures. They rely on their smartphones and mobile devices to stay in touch and
pride themselves on their expertise. They prefer to buy American and travel in the
U.S. This market is younger but growing in size and assets.
Front Porches make up 12.2% of the trade area residents. The group blends
household types, with more young families with children or single households
than average. This group is also more diverse than the U.S. Half of house-holders
are renters, and many of the homes are older town homes or duplexes. Friends
and family are central to Front Porches residents and help to influence household
buying decisions. Residents enjoy their automobiles and like cars that are fun to
drive.
10-mile radius
153,688 #16 Best States for Business
Population 60,843 $60,473 159,289 #9 in Labor Supply
Average Household Income
The Rogue Valley International-Medford Airport is the third busiest airport
in Oregon, with Portland taking first place and Eugene taking second. It’s
also pretty much the only way to fly out of southern Oregon unless you own
Total Households
Daytime Population
#10 in Business Costs
#40 in Regulatory Environment
#30 in Economic Climate
#6 in Growth Prospects
#24 in Quality of Life
a plane, so Medford basically controls the skies.
Source: www.movoto.com/blog/opinions/move-to-medford
6
7