THE FOLSOM SHOPPER
Average household incomes within a 5-mile radius and 5-minute drive time exceeds $125,000 and the
area is dominated by well-educated white collar individuals and young families.
Folsom is home to 3 high schools, 2 middle schools and 10 elementary schools and received a 9 out of
10 ranking based on tests scores from www.GreatSchool.org. An additional high school, middle school
and 5 elementary schoos are planned for Folsom Ranch, the new development south of Hwy. 50.
Enterprising Professionals make up 61% of the trade area. These residents are well educated and climb-
ing the ladder in STEM (science, technology, engineering, and mathematics) occupations. The market
is fast-growing, located in lower density neighborhoods of large metro areas. Enterprising Professionals
residents are diverse. This young market makes over one and a half times more income than the U.S.
median, supplementing their income with high-risk investments. Source – www.esri.com/tapestry
POPULATION
107,240
WITHIN 5-MILE RADIUS
AVERAGE HOUSEHOLD INCOME
$135,163
WITHIN 5-MILE RADIUS
DAYTIME POPULATION
62,282
IN GOOD COMPANY
WITHIN 5-MILE RADIUS
Palladio at Broadstone is in the center of the retail corridor surrounded on two
sides by big box power centers.
The pedestrian and family-friendly design creates a “downtown” for the sur-
rounding 3,000 acre master community and the trade area of Folsom along with
the newly annexed area just south of Highway 50 poised for growth of more than
12,000 homes.
The area is home to a rapidly expanding office population, including the first
phase of a new Kaiser Permanente hospital and medical complex located adja-
cent to the center. The 50-acre campus will employee 6,000 employees.
Intel, the largest private employer in the Sacramento area, and Micron, which
are just 1.5 miles from the center, employ over 10,000 workers.
“Sacramento, the
capital of California, has
been a leading agricul-
tural and
transportation center
for most of its history.
In the past 15 years, as
costs have escalated
in California’s coastal
cities, thousands have
migrated to the area
for its reduced cost of
living and proximity to
San Francisco and Lake
Tahoe.”