National Eden Prairie Center Leasing Brochure | Page 9

The Shopper
Soccer Moms
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Savvy Suburbanites
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Well educated, well read, and well capitalized
Families include empty nesters and empty nester
wannabes
Suburban lifestyle includes home remodeling and
gardening and active pursuit of sports/exercise
They enjoy good food and wine, plus the amenities
of the city’s cultural events.
Affluent, family-oriented market
Live in new housing away from the bustle of the city, but
close enough to commute
Most households have at least two vehicles
Participate in bicycling, jogging, golfing, boating and target
shooting
Families like their gardens and own the tools for upkeep, like
riding mowers.