National Convening Program Books 2016 YEO National Convening Program Book | Page 13

YEO NATIONAL CONVENING 2016

10:30 AM – 11:30 AM

Skills Workshop Series
Political Communications and Digital Organizing
Industry 1

A good policy is only as effective as its communication strategy. In
this session YEOs will learn best practices for enlisting new media and
mobilizing supporters to message effectively and advance their policy
goals.

RACHEL CAMPBELL 270 Strategies
Rachel Campbell is a senior digital project manager with 270 Strategies. Prior to joining
the 270 team, she worked at a Chicago-based political media firm where she provided
digital, communications, and media production expertise to a range of clients nationwide.
Previously, Campbell worked in communications for her state party, where she introduced
digital programs into the outreach efforts of a diverse group of legislators across Illinois.
Campbell has extensive experience in political campaigns at the state and federal levels,
starting as a Congressional field organizer and most recently as a campaign manager on a
state senate race. Campbell is passionate about digital engagement, social justice, and gender
equality. She’s a proud graduate of the University of Oklahoma, and loves Beyoncé, brunch,
and fantasy football. She lives in Chicago with her husband, Steve, her daughter, Lily, and
their sassy cat, Faye.

Running for Higher Office
Industry 2

Whether you’re seeking a seat on the local school board or a term
in U.S. Congress, running for office is a challenging endeavor. Being
successful requires careful attention to detail, a rigorous schedule, and
a lot of volunteers who believe in you. This session will share personal
reflections and best practices from other young elected officials who
have taken the leap of running for higher office.

BEN ALLEN California State Assembly
On November 4, 2014, California state senator Ben Allen was overwhelmingly elected
to represent the 26th Senate District. He was selected as a freshman senator to serve as
chair of the Senate’s Committee on Elections and Constitutional Amendments as well as
the state legislature’s Joint Committee on the Arts. Allen is a former board member, and
former board president, of the Santa Monica-Malibu Unified School District. He is also
an attorney with the law firm of Richardson & Patel LLP and is a lecturer at UCLA Law
School, where he teaches education law and policy. Allen also served on the executive board
of the Los Angeles County School Trustees Association and was the chair of L.A. County’s
Committee on School District Organization. Allen has degrees from Harvard, Cambridge,
and UC Berkeley, and is fluent in Spanish.

DETAILED AGENDA

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