National Convening Program Books 2015 YEO National Convening Program Book | Page 21

Detailed Agenda
FRIDAY | JULY 24, 2015

NEW MEDIA & BRAND MANAGEMENT
Sagamore Hill Room

The session will focus on how elected officials can use new media platforms to
increase civic engagement and define their public profile.
Matt Higginson
Medium

Matt Higginson serves in writer development for politics, government,
and advocacy for Medium, a blog-publishing platform founded by Twitter
cofounders Evan Williams and Biz Stone. Higginson’s background is in
philanthropy and nonprofit management. Prior to joining Medium, he
served as the director of college organizing and youth mobilizing for ONE.
org, an international campaigning and advocacy organization working to
end extreme poverty and preventable diseases around the world.

Gabe Kleinman
Medium

Gabe Kleinman, previously head of people ops and product marketing, does
a bit of everything at Medium. Prior to Medium, Kleinman was at IDEO, a
design and innovation consultancy, where he co-led the Design for Learning
practice, helping organizations tackle large-scale challenges in education.
Kleinman began his career at Creative Artists Agency (CAA) working
across marketing, the CAA Foundation, and strategic initiatives including
the renowned Agent Training Program. From 2008–2011 he served on
the inaugural board of Iraq and Afghanistan Veterans of America (IAVA).
Kleinman received a B.A. in philosophy and anthropology from Cornell
University. He lives in Oakland with his wife, Molly, and one-year old daughter, Ripley.

Stuart Shapiro
iConstituent

YEO National Convening | 2015

Stuart S. Shapiro is a visionary who has spent his career producing,
directing, writing, and creating innovative entertainment and
e-communications content and technologies. A pioneer in the field, Shapiro
is responsible for many cutting-edge breakthroughs. He was among the
first to use email as a form of mass marketing and communication for
government. As an entrepreneur, he founded several successful inte &