NATDA™ Magazine - September/October 2024 2024 | Page 80

Texting as an online meet-and-greet One of , if not the most important part of securing a sale is the initial encounter you have with the customer . Studies show that solid impressions and traits such as trustworthiness are determined by customers within just seconds . In a store , your first goal is to immediately connect and show the customer you are there to serve their needs . Yet although dealers prioritize this in their physical stores , for many , turning this into a regular practice online has been a struggle .
“ Close more deals with effortless engagement tools and automation .”
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