SERVICE & TECH
8:00 am - 8:45 am Hydraulic Landing Legs ( Presented by Lippert )*
8:00 am – 8:45 am Comprehensive Service Bearings , Hubs & Rotors ( presented by Dexter )*
8:00 am - 8:45 am Hydraulics of Dump Trailers , Tilt Deck & More ( presented by Dexter )*
9:00 am – 10:30 am Electric Brake Functionality & Brake Controllers ( presented by Dexter )*
9:00 am – 10:30 am Wheels & Tires ( presented by Dexter )*
10:00 am – 10:50 am 10 Habits of Highly Efficient Service & Parts Operations ( Ken Barnes , DealerPro Training )
10:30 am – 12:00 pm Actuator Service , Surge and Electric / Hydraulic and Trailer Brake System
Troubleshooting ( presented by Dexter )*
10:45 am – 11:30 am Axle Suspension : Sprung , Torflex ® & Airflex ® ( presented by Dexter )*
1:00 pm – 1:45 pm Hydraulic Landing Legs ( Presented by Lippert )*
1:00 pm – 1:45 pm Comprehensive Service Bearings , Hubs & Rotors ( presented by Dexter )*
1:00 pm – 1:45 pm Hydraulics of Dump Trailers , Tilt Deck & More ( presented by Dexter )*
2:00 pm – 3:30 pm Electric Brake Functionality & Brake Controllers ( presented by Dexter )*
2:00 pm – 3:30 pm Wheels & Tires ( presented by Dexter )*
3:15 pm - 5:00 pm Lippert Spring and Torsion Axles Repair and Troubleshooting ( presented by Lippert )*
3:30 pm – 5:00 pm Actuator Service , Surge and Electric / Hydraulic and Trailer Brake System
Troubleshooting ( presented by Dexter )*
3:45 pm – 4:45 pm Axle Suspension : Sprung , Torflex ® & Airflex ® ( presented by Dexter )*
4:00 pm – 4:50 pm 5 Simple Changes for Record Service Profits ( Ken Barnes , DealerPro Training )
OPERATIONS & HUMAN RESOURCES
10:00 am – 10:50 am ROUNDTABLE : Measurements That Matter in 2024 ( Moderator Johnathan Aguero , Transax )
10:00 am – 10:50 am TOW TALK : Maximizing Employee Satisfaction : Benefits in Trailer Dealerships ( Moderator : Jeff Kim , Gerber & Kawasaki )
11:00 am - 11:50 am Creating a Parts Department that Generates Raving Fans ( Sara Hey , Bob Clements International )
2:00 pm – 2:50 pm HR Strategies to Overcome Today ’ s Business Challenges ( Ron Sentore , Insperity )
2:00 pm – 2:50 pm TOW TALK : Bridging the Relationship Gap Between Manufacturers & Dealers ( Moderator : Ryan Cope , Liberty Trailers )
3:00 pm – 3:50 pm The Effects of Regulations on the Trailer Industry ( Von Lindsey , Lindsey Research Services )
SALES & MARKETING
10:00 am – 10:50 am Revolutionizing Trailer Sales with AI : Unleashing the Power of Chat GPT ( Jeff Robertson , Jeff Roberson Coaching )
11:00 am – 11:50 am TOW TALK : Exploring Cutting-
Edge Marketing Strategies in the Trailer Industry ( Moderator : Kent Lewis , FreeGren Digital )
11:00 am – 11:50 am Integrating Truck Equipment into a Trailer
Dealership ( Joe Lewis , CM Truck Beds )
2:00 pm – 2:50 pm Maximize Your ROI with Integrated Marketing Strategies ( Ronnie Coulam , Dealer Spike )
3:00 pm – 3:50 pm How to Utilize Competitive Benchmarking to Inform Dealership Marketing Strategy ( Kent Lewis , FreeGren Digital )
3:00 pm – 3:50 pm TOW TALK : Optimizing Dealer Sales Teams in the Trailer Industry ( Moderator : Shane Thompson , Action Trailers )
4:00 pm - 4:50 pm Reputation Management 202 : New Keys to Ranking on Google and Managing Negative Reviews ( Graham Anderson , Kenect )
4:00 pm – 4:50 pm TOW TALK : The Power of Storytelling in Brand Building ( Moderator : Kent Lewis , FreeGren Digital )
* Tickets are required ( Fees apply , please see registration site for details . Limit to two tickets per company )
50 NATDA Magazine www . natda . org