NATDA™ Magazine - September/October 2024 2024 | Page 10

Andria Gibbon , CEM Executive Director
Corey Langley Dir . of Exhibits & Partnerships
Susan Bishop Director of Marketing
LeAnna Koerner Director of Membership
Rachel Grunder Sr . Sales Manager
Andria has been in the association and trade show industry for 25 years . She brings her experience and knowledge to NATDA running the annual Trailer Show , overseeing the dayto-day operations of the association and working with the team to provide a quality benefit offering to our members .
Corey works alongside the Executive Director on the execution of the association ’ s annual events , the NATDA Trailer Show and Trailer Tech Expo powered by NATDA , serves as the liaison for its exhibitors , and works as the point-of-contact for NATDA ’ s partners .
With over 25 years of B2B marketing experience , Susan works with NATDA leadership to develop strategies and communication initiatives for the organization . She enjoys seeing how NATDA ’ s benefits and programs positively impact the trailer industry as well as individual member dealerships .
LeAnna ’ s mission at the NATDA is to ensure that all members have access to the quality member benefits the association has to offer , from business management to digital marketing to financial services . She is your primary point of contact for anything membership related , whether that be a new member benefit idea or a suggestion for NATDA ’ s online or live events .
Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community . Currently steering her expertise and passion towards NATDA , she strives to nurture and expand partnerships with our esteemed members , elevating their journey as exhibitors , vendors , and sponsors .
Spencer Hamilton Sr . Account Executive
Pat Brady Publisher / Nat ’ l Account Mgr .
Pam DiCara Finance Manager
Arianna Ramer Operations Manager
Michelle Caluag Marketing & Communications Mgr .
With significant event and tradeshow experience , Spencer is a sales leader who loves his job . He is wellknown for building strong bonds and collaborations with exhibitors , sponsors and vendors . Spencer lives in Victoria , British Columbia ( Canada ), near his loved ones , and enjoys staying active and following sports in his spare time .
A trailer industry veteran , Pat uses his 20 years of extensive experience in publishing , advertising sales , and customer development to match manufacturers and vendors with the advertising solutions that work best for them . Pat is the former publisher of ToyHauler Magazine , which he developed in 2003 .
Pam has been a Finance Manager for over twenty years and specifically in the association industry for over seven years . Pam oversees the day-to-day accounting for NATDA , including working with members , exhibitors , sponsors and advertisers .
Arianna is a seasoned conference and event producer with a passion is developing new and fresh concepts to provide the most complete and innovative event experiences possible . She believes every stakeholder – whether team member , attendee , or vendor - has a place in creating successful solutions and valued relationships . She is excited to be a part of NATDA and the NATDA Trailer Show .
Michelle Caluag brings 13 years of experience to NATDA , serving its Marketing Team and executing its day-to-day Marketing and Communications initiatives . Her background in user experience , graphic design , social media marketing , and website management helps support NATDA , its annual events , and its magazine publications .
Rick McConnell CEO
THE EXECUTIVE TEAM AT TRIFECTA COLLECTIVE , LLC
Jennifer Hoff President
Donna Bellantone COO
Adam Bernard VP of Accounting & Finance
10 NATDA Magazine www . natda . org