Design a Better Shopping Experience Beard ’ s Trailer Sales ( May / June 2023 )
Tim & Tucker Beard of Beard ’ s Trailer Sales recently expanded their dealership . The expansion provided an opportunity to rethink the shopping experience . “ We arranged our trailers in a ‘ drive-thru ’ style , so customers don ’ t have to walk the lot ,” explains Tucker Beard . “ They can see what we ’ ve got without getting out of their vehicles . Our customers love it .”
“ We created aisles of products , similar to a retail environment versus a standard parts counter . This configuration allows service customers to browse while waiting , which increases sales ,” Tucker adds .
Adopt Best Practices From Other Industries Wysocki , Inc . ( July / Aug 2023 )
Kara Wysocki of Wysocki , Inc . started her career in the automotive industry . She uses a tactic from her automotive background to bring in customers from all over the country .
“ We list our trailers on Craigslist and Facebook Marketplace ,” explains Kara . “ We knew that it worked for cars . Why wouldn ’ t it work for trailers ? We became more nationally known during the pandemic because customers would search close to home and then move their search to 100 miles out .”
May / June 2022 , Red Barn Trailers , El Paso , TX
July / Aug 2022 , TBE Equipment , Watertown , WI
Oct / Sept 2022 , Advantage Trailer , Carol Stream , IL
Nov / Dec 2022 – Elm City Trailer , Woodbridge , CT
Jan / Feb 2023 , NY-NJ Trailer Supply , Butler , NJ
Mar / April 2023 , Tropic Trailer , Fort Meyers , FL
May / June 2023 , Beard ’ s Trailer Sales , Fort Worth , TX
July / Aug 2023 , Wysocki , Inc ., Burgettstown , PA
Want to share your story with us ? Contact Susan Bishop , director of marketing , at susan @ natda . org
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