Rick has a proven track record of acquiring , launching , and growing events . He is a team builder , innovator , idea generator , revenue driver , and partnership expert . Through organic growth strategies and digital initiatives , Rick led the dramatic growth of such organizations as Hanley Wood Exhibitions and Informa . |
Jennifer is an expert in the trade show industry , garnering accolades for strategic leadership , increasing revenue and producing events at leading trade show management companies . She is the Founder of Taffy Event Strategies . |
Donna is a tradeshow industry veteran with over 25 years of experience , which includes launching a new business division at Freeman and a 20 + year tenure as executive vice president at Informa Markets , overseeing a portfolio of events in the infrastructure and construction industry . |
Bill is an experienced financial professional who hails from the media production industry . He brings over ten years of financial planning and analysis experience with companies such as Zonda ( formerly Hanley Wood ) and the Center for Vein Restoration . |
Andria has been in the association and trade show industry for over 20 years . She brings her experience and knowledge to NATDA running the annual Trailer Show , overseeing the dayto-day operations of the association , and working with the team to provide a quality benefit offering to our members . |
Through relationships with industry manufacturers and vendors , Karen utilizes her knowledge of the trailer industry to create strong platforms for the association . She is responsible for bringing forth new products , trailers and services to dealers at our annual trade show while also managing advertising for NATDA Magazine . |
Corey Langley |
Susan Bishop |
Pamela DiCara |
LeAnna Koerner |
Patrick Brady |
Corey works alongside the Executive Director on the execution of the association ’ s annual event , the NATDA Trailer Show , serves as the liaison for its exhibitors , and works as the point-of-contact for NATDA ’ s sponsors . |
Susan brings 16 + years of B2B marketing experience to NATDA . Working with NATDA leadership , Susan oversees all member communications and develops strategies and directs marketing campaigns and initiatives for the organization . |
Pam has been a Finance Manager for over twenty years and specifically in the association industry for over seven years . Her experience is used when overseeing the accounting for NATDA , including working with members , exhibitors , sponsors and advertisers . |
LeAnna ’ s mission at the NATDA is to ensure that dealers have access to all the member benefits the association has to offer , from business management to digital marketing to financial services . She is your primary point of contact for anything membership related . |
A trailer industry veteran , Pat uses his 20 years of extensive experience in publishing , advertising sales , and customer development to match manufacturers and vendors with the advertising solutions that work best for them . He has written hundreds of articles about trailers and towing-related products throughout his career . |