Rick McConnell | Chief Executive Officer
Rick has a proven track record of acquiring , launching , and growing events . He is a team builder , innovator , idea generator , revenue driver , and partnership expert . Through organic growth strategies and digital initiatives , Rick led the dramatic growth of such organizations as Hanley Wood Exhibitions and Informa .
Jennifer Hoff | President
Jennifer is an expert in the trade show industry , garnering accolades for strategic leadership , increasing revenue and producing events at leading trade show management companies . She is the Founder of Taffy Event Strategies .
38 NATDA Magazine www . natda . org