Growing and scaling your business is more than just hiring – in fact , that is often the last step in process . Growth requires that you start by refining your marketing and sales operations to increase sales to facilitate scaling and expansion . This article shares five foundations for growth that dealerships should make part of their growth strategy .
Define and Refine Your Sales Funnel Your sales funnel documents the steps customers take in the path to purchasing from awareness , interest , decision , action , and reengagement ( repeat business ). A sales funnel provides a clear strategy to develop more relevant messaging at each stage of sale and convert them into paying customers . Taking the time to analyze your sales funnel helps you identify what ’ s working and to continually refine your sales & marketing strategy .
Use a Customer Management System ( CMS ) A CMS will help you keep track of your customers . As you continue to grow and scale , it ’ s essential to understand how
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