NATDA Magazine Sept/Oct 2021 | Page 18

After years of trailer manufacturing experience , PUMA Trailers took a chance , pivoting to a new market where no one knew its name . The risk paid off , and PUMA Trailers was reborn .
PUMA Trailers began its manufacturing journey with semi-trailers , dumps , belly dumps , fracking trailers and more , making trailers for the oil , gas and construction industries . But Juan Kauenhofen and Monroe Loewen , the Owners and Founders of PUMA Trailers , LLC . were looking for new opportunities to grow .
“ The market is so volatile and unpredictable ,” explained Caleb Cowden , PUMA Trailers ’ National Sales Specialist . “ So , we started looking for a new market to expand into . Loewen , saw an opportunity for consistency and aggressive growth in the consumer trailer world – and it was very appealing . It ’ s aggressive , fast-paced , and highly saturated – but there is always room for one more .”
The company itself is not new , but the brand name in the consumer industry is unheard of . PUMA Trailers ’ main objective for this new market was to capitalize on a hole in the industry ’ s supply and demand chain . The company found that dump trailers and roll-off trailer models were in very high demand but never produced in a timely fashion . Hence , PUMA Trailers focused its efforts on finding the problem , then bringing dealers the solution .
“ Everybody says to find a product , then go find a buyer – but that ’ s backwards ,” stated Cowden . “ First you find your buyer
18 NATDA Magazine www . natda . org