NATDA Magazine Sept/Oct 2021 - Page 12

Your dealership needs a strong social media presence to boost the performance of your sales strategy . Dealer Spike proposes the following social media “ hacks ” to build your brand awareness by connecting with more customers and prospects .
1 . Write content that is informative and meant to benefit your audience .
2 . Use images that are relevant to your audience .
3 . Stay connected with your audiences by responding to comments on your posts .
So , how do you do that with social media ’ s limited character counts ?
The ideal number of characters in social media posts are as follows ( note : characters include spaces and punctuation ):
• Facebook - 40 to 80
• Instagram - 125 or less
• Twitter - 71 to 100
Social media users love posts that are short and sweet — this is proven by the fact that Facebook posts within the 40-character range receive 89 % more engagement . Paring down your character count isn ’ t easy , so we provided a few examples of how it can be done .
Social media is a great way to keep your customers coming back to your dealership , and all it requires is some creativity and time to build your dealership ’ s online presence .
12 NATDA Magazine www . natda . org