Howe’s not only committed to build-
quality, but to customer service and
dealer-relationship nurturing as well. It’s
a passion that all of Impact’s owners share
and something Howe believes keeps the
small, company-environment mentality
alive. In fact, all three owners are very
hands-on with each trailer built. The
hands-on approach appears to have given
Impact a leg up regarding its desire of
premium quality, something Howe hasn’t
seen from the competition.
“Over the course of the past ten years, the
industry has, unfortunately, been involved
in a ‘race to the bottom’,” Howe says.
“Cheaper components created a ‘how
cheap can you price it’ mentality. The
retail customer still expects automotive-
type build quality and longevity, though.
The industry needs to start going in that
direction, focusing on building the best
possible product.”
“The industry is at a critical position going
forward. Customers are becoming more
educated and a newer, younger customer
base is coming into our industry,” he
explains.
To shift industry trends to this new
demographic, Impact Trailers will focus
on “continued education, training and
product innovation.” The company is
conducting extensive road travel to
provide dealers with the necessary
training to sell its trailers. Howe’s focus on
partnering with dealerships that have full-
service facilities and a desire for customer
retention, combined with Impact’s quality
components and excellent workmanship,
will lead to happier customers for many
years.
Together, he says, both trailer dealerships
and this new company will make an impact
in the industry.
Howe admits the industry’s direction is at
an important point right now, too.
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