NATDA Magazine Sept/Oct 2018 NM_Sept2018 | Page 14

REDARC Signs American Distributor Keystone Automotive Operations REDARC announces Keystone Automotive Operations Inc. as a North American distributor for the general automotive, recreational vehicle and trailering market segments. Keystone is North America’s largest wholesale distributor and marketer of specialty automotive aftermarket equipment and accessories. Keystone is a division of LKQ Corporation, the largest OEM replacement and aftermarket collision parts provider worldwide. Their broad scope currently includes 7 North American distribution centres, 47 cross dock locations servicing the continental US and Canada, a trailering business known as LINK, and the largest wholesale distributor in the RV aftermarket- NTP Stag. They stock over 800 brands and provide customers with access to over 300,000 unique stocking products through independent installers, national auto parts chains, e-commerce businesses and RV dealerships. Through its divisions, Keystone targets the following market segments: Truck & Off- Road, Towing, Speed & Performance, OE Parts, Accessories, Wheels & Tires, Performance Handling, Recreational Vehicles and Powersports. With more than 350 trucks and trailers, they provide next day or two-day delivery to customers in 48 states and 9 provinces in Canada. REDARC Vice President of Sales for North America, Steve Haubenschild stated, “The depth and breadth of their operations is phenomenal and being a logistics powerhouse with strong marketing and customer service capabilities, they are a natural 14 fit for REDARC North America. Working with Keystone is a productive partnership that will result in the growth of the REDARC brand.” Keystone will be offering and stocking the following REDARC products: Tow-Pro Electric Trailer Brake Controllers, BCDC In- vehicle Dual Battery Chargers, Dual Battery Isolators, Voltage Monitoring Gauges, DC Power Supplies and Charge Equalizers. The product range will be expanded to replicate the Australian product portfolio in the years to come. Keystone Category Manager – Towing, Mark Willes said, “We’re excited to now offer REDARC brake controllers and battery products through Keystone Automotive, NTP-STAG and LINK Trailer Parts. REDARC brake controllers combine smooth braking in a small footprint. It’s at your fingertips when you need it, out of the way when you don’t, and looks and feels great. In addition, REDARC’s battery solutions are a smart way to make sure you always have power, no matter how long or short you’re NATDA Magazine www.natda.org