REDARC Signs American Distributor Keystone
Automotive Operations
REDARC announces Keystone Automotive Operations Inc.
as a North American distributor for the general automotive,
recreational vehicle and trailering market segments. Keystone is
North America’s largest wholesale distributor and marketer of
specialty automotive aftermarket equipment and accessories.
Keystone is a division of LKQ Corporation, the largest OEM
replacement and aftermarket collision parts provider worldwide.
Their broad scope currently includes 7 North American
distribution centres, 47 cross dock locations servicing the
continental US and Canada, a trailering business known as LINK,
and the largest wholesale distributor in the RV aftermarket-
NTP Stag. They stock over 800 brands and provide customers
with access to over 300,000 unique stocking products through
independent installers, national auto parts chains, e-commerce
businesses and RV dealerships.
Through its divisions, Keystone targets the following market
segments: Truck & Off- Road, Towing, Speed & Performance,
OE Parts, Accessories, Wheels & Tires, Performance Handling,
Recreational Vehicles and Powersports. With more than 350
trucks and trailers, they provide next day or two-day delivery to
customers in 48 states and 9 provinces in Canada.
REDARC Vice President of Sales for North America, Steve
Haubenschild stated, “The depth and breadth of their operations
is phenomenal and being a logistics powerhouse with strong
marketing and customer service capabilities, they are a natural
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fit for REDARC North America. Working with Keystone is
a productive partnership that will result in the growth of the
REDARC brand.”
Keystone will be offering and stocking the following REDARC
products: Tow-Pro Electric Trailer Brake Controllers, BCDC In-
vehicle Dual Battery Chargers, Dual Battery Isolators, Voltage
Monitoring Gauges, DC Power Supplies and Charge Equalizers.
The product range will be expanded to replicate the Australian
product portfolio in the years to come.
Keystone Category Manager – Towing, Mark Willes said, “We’re
excited to now offer REDARC brake controllers and battery
products through Keystone Automotive, NTP-STAG and LINK
Trailer Parts.
REDARC brake controllers combine smooth
braking in a small footprint. It’s at your fingertips when you need
it, out of the way when you don’t, and looks and feels great. In
addition, REDARC’s battery solutions are a smart way to make
sure you always have power, no matter how long or short you’re
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