This year continues to be one unlike any other . That does not mean , however , that you can afford to operate your dealership like it is just another .
Times have officially changed and the reality is that this year has proven the trailer industry is adept at changing with them . This year , dealers have faced closures , severe manufacturing delays , parts shortages and more .
Like NATDA ’ s members , NATDA has been forced to adapt , too .
While the cancellation of the 2020 NATDA Trailer Show in Nashville was unfortunate , its demise has opened an incredible opportunity through the creation of the inaugural Virtual NATDA Trailer Show . This year , dealers everywhere can enjoy the same benefits of the annual show in the comforts of their own homes . Expanded educational webcasts will provide insights in how to attack a post-COVID world . A digital networking lounge allows dealers to connect with one another on what is most important to them . Lastly , a virtual auditorium will give immediate access to hundreds of manufacturers , suppliers , OEMs and service providers .
Staying on the digital side of things , it has become more important than ever to ensure your dealership is putting its best foot forward in the digital realm . So , Anvil Media is here to provide you with “ 6 Essential Tips to Fully Optimize Your Google My Business ” ( pg 58 ).
This issue also delves into the stories behind three new manufacturers – Discovery Cargo Trailers (“ Discover the Possibilities ” - pg 42 ), Haul-About (“ People Focused on Perfection ” - pg 46 ), and ZPro Trailers (“ Ground Level Rises to New Heights ” - pg 50 ). Finally , M . H . Eby , Inc . shed some light on its interesting product line in “ Three Generations of Diversity and Flexibility ” ( pg 36 ).
NATDA understands 2020 has been filled with uncertainty . A unique benefit of this year ’ s shift to a virtual event is that additional time , normally reserved for the physical show itself , allowed the association to delve into new and exciting products . 2021 will see many of these come to fruition , including expanded educational efforts , a new and improved membership benefit format and more .
While this year has been anything but easy , we ’ re thankful we ’ ve been able to go through it with you and we look forward to seeing you in person at the 2021 NATDA Trailer Show in Nashville , TN from September 1-3 !
8 NATDA Magazine www . natda . org