Highlights from the Expo Floor: Innovation Showcase – The largest ever, featuring breakthrough technologies and forward-thinking solutions. Dealers voted in real time using text-to-vote technology, spotlighting products that will shape the year ahead. You can read more about the 2025 Innovation Showcase award recipients and Best in Show booths on pages 56 and 60.
New Trailer Models & Materials – From lightweight composites to modular builds, nearly 100 manufacturers showcased solutions designed to reduce costs and improve performance. Manufacturers drew attendees to their booths with not only their impressive trailers, but with exciting challenges like the NATDA Golf Simulator Contest with a prize pool of $ 5,000 sponsored by Alcom.
Software & Service Platforms – Tools for inventory management, CRM, and service scheduling drew strong interest from dealers looking to modernize operations. Many offered daily demos and giveaways that drew crowded aisles and booths.
After the show closed, the fun continued at Dexter’ s Dealer Reception at 6th & Peabody Brewery & Distillery where amazing weather welcomed attendees to enjoy drinks, live music, great food, and prize drawings throughout the evening.
“ The NATDA Trailer Show combines serious business with serious fun— wrapping discovery, evaluation, and commitment into one efficient trip. Dealers come ready to make decisions, and between the parties and packed show floors, they leave with deals and great memories.”
— Rick McConnell, CEO, Trifecta Collective
Day Three: Final Deals & Future Planning The final day was all about follow-ups, final walkthroughs, and future planning. Dealers circled back to booths, finalized orders, and scheduled post-show demos.
Exhibitors reported an average of 25 – 29 qualified leads per booth, and dealers projected an average of $ 555,000 in spend per dealership based on conversations at the show and the official post show survey.
The 2025 show came to a close with the final prize drawings and the announcement of the Ultimate Prize Package winner. With 35 % of dealers attending for the first time, many came with fresh energy and clear mandates. These buying teams weren’ t just browsing— they were benchmarking, comparing, and committing. The result? A 93 % show satisfaction rate and strong intent to return.
More photos continued on page 48
46 NATDA Magazine www. natda. org