Who We Are...
Andria Gibbon, CEM Executive Director
Jenn Ellek VP of Marketing
Corey Langley Director of Exhibits & Partnerships
LeAnna Koerner Director of Membership
Rachel Grundner Director of Sales
Spencer Hamilton Senior Account Executive
Pat Brady Publisher
Pam DiCara Finance Manager
Arianna Ramer Operations Manager
Caitlin Stephens Marketing & Communications Manager
The Executive Team at Trifecta Collective, LLC
Rick McConnell CEO
Jennifer Hoff President
Donna Bellantone COO
Adam Bernard VP of Finance
At NATDA, Your Success is Our Mission™!
The NATDA Magazine is published six times a year by the North American Trailer Dealers Association. Reprinting in whole or by any means— graphic, electronic or mechanical, including photocopying or information storage and retrieval systems— is expressly forbidden without written permission from the publisher. Editorial contributions are welcome but editorJes recommend that contributors query first. NATDA assumes no responsibility for loss or damage thereto. All photographs should be released for publication by the source. NATDA is not responsible for return of unsolicited photographs or manuscripts. NATDA reserves the right to use material at its discretion and we reserve the right to edit material to meet our publishing / editorial requirements. Please Note: the articles contained in this publication are meant to increase reader awareness of trailer ownership. Its contents should not be construed as advice or instruction on such topics, which should be obtained directly from the product manufacturer.
Inquiries & Change of Address write:
NATDA 2300 Clarendon Boulevard, Suite 305 Arlington, VA 22201( 727) 360-0304 info @ natda. org
Features
NOV / DEC 2025, Volume 18 Number 4
26 6 Letter From the Executive Director’ s Desk 8 10 14 18 22 24
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Hello From Membership Member Update Trailer News Statistical Surveys Trailer Report 2026 Trailer Tech Expo Preview Norstar: A Family Legacy Forged In Steel And Innovation
NATDA Connect: AI-Powered Mystery Shoping Is Revealing Why Trailer Dealers Are Losing Leads
Allegiance: Stop The“ Call-In, Pick-Up, Charge- Back Playbook
Thank You Association Sponsors! Trailer Show Review 2025 Trailer Show Innovation Showcase Best In Show Winners Session Insights From The 2025 NATDA Trailer Show
Dealer Advisory Council: Session Insights From The 2025 NATDA Trailer Show
Exhibitor Advisory Committee: Insights From the 2025 NATDA Trailer Show
Women In The Trailer Industry: The Round Table Review
Dealer Spotlight: Trailers Ontario Leading With Clarity: Coaching Insights For High-Impact Trailer Businesses
Ad Index
NATDA Magazine is published by:
Brady Media Group LLC: bradymedia @ cox. net
Layout & Design by: stephmcghee @ gmail. com
4 NATDA Magazine www. natda. org