AI-Powered Mystery Shopping Is Revealing Why Trailer Dealers Are Losing Leads— And NATDA’ s Partner Is Helping Them Fix It
Most dealerships think their lead follow up plan works well. However, most of the time they are leaving some big business opportunities on the table.
Earlier this year, NATDA partnered with Dealer Academy and their tech collaborator, LeadVantage, to conduct a nationwide audit of trailer dealership lead handling practices. Using AI-powered mystery shopping,“ AI customers” posed as real buyers across text, email, and phone to evaluate how dealerships responded.
The results were eye-opening.
Across the board, the vast majority of dealerships failed to respond quickly, missed opportunities to build trust, and rarely asked for an appointment. In short, most leads were never converted into real conversations. continued on page 32
30 NATDA Magazine www. natda. org