NATDA™ Magazine - November/December 2025 | Page 25

Today, Norstar / Ironbull stands as a national leader with a trusted dealer network stretching across the United States and Canada, delivering products built to endure the toughest jobs, year after year.
Built on Vision, Fueled by Innovation Norstar’ s success isn’ t accidental— it’ s the result of a relentless pursuit of better ways to build. Every trailer, truck bed, mower, or attachment is the product of advanced engineering, meticulous craftsmanship, and a culture that believes in constant evolution.
At the heart of the company’ s growth is its ability to listen closely to dealers and end users, translating feedback into real improvements. Whether it’ s reinforcing critical structural points, simplifying maintenance, enhancing operator comfort, or streamlining installation, Norstar’ s engineering team pushes the limits of what’ s possible without compromising reliability or value. And Norstar’ s facilities reflect this same forward-thinking energy. From automated cutting and welding systems to precision finishing and powder coating operations, the manufacturing process is designed to deliver consistent quality at scale— allowing dealers to offer products they can stand behind with absolute confidence.
A Trusted Network, A Bright Future Norstar / Ironbull’ s nationwide dealer network is the backbone of its success.
By forging strong relationships with dealers who share their values of integrity and service, Norstar has built a distribution model that delivers confidence at every level of the buying process.
Because of its manufacturing capacity and strategic growth planning, Norstar consistently provides some of the shortest lead times and highest product availability in the industry. This allows dealers to stock the products their customers want, when they want them— building loyalty and fueling rapid growth.
Looking ahead, Norstar is focused on expanding its footprint even further— developing new product groups, forging partnerships in open territories, and continuing to invest in innovation that raises the industry standard.
“ We’ ve always had big dreams at Norstar— and a proven track record of turning them into reality,” said Trent Fendley, Director of Business Development.“ Our focus has never changed: build exceptional products, support our dealers, and keep raising the bar.”
The Strength Behind the Name Norstar’ s growth is powered by more than advanced engineering. It’ s driven by people— experienced craftsmen, forward-thinking engineers, and dedicated support teams who share a common mission- to build equipment that earns trust the moment it rolls off the line.
A Family of Brands Driving the Future While Norstar truck beds and Iron Bull trailers remain at the core of the business, the company’ s vision has expanded far beyond its original foundation. In 2019, the next generation of Harms leadership launched Konig Industries, introducing new product categories and new opportunities.
The company’ s culture emphasizes teamwork, integrity, and passion for the work. Many employees come from backgrounds where trailers and truck beds are more than just products— they’ re essential tools of the trade. This understanding gives Norstar / Ironbull a unique perspective- they know what their customers need because they’ ve lived it.
The company’ s investment in customer service reflects the same commitment. Norstar’ s streamlined support system has reduced warranty claim resolution times dramatically, and its dealer support network is one of the most responsive in the industry. Dealers don’ t just represent the brand— they’ re treated like part of the family.
Empirian, Konig’ s skid steer attachment division, is redefining what tough looks like. Their buckets, grapples, and forks
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