NATDA NEWS
NEW PRODUCT ANNOUNCEMENTS
RETIREMENT, NEW HIRES & PROMOTIONS
NATDA NEWS
Registration is open for the second annual Trailer Tech Expo Powered by NATDA, returning to the Reno-Sparks Convention Center, February 17 – 19, 2026. The Trailer Tech Expo brings together the trailer industry for an immersive experience in all things trailer innovation and technology. Discover innovation-driven exhibits, technical training, dealer education sessions, cash & carry options, and exclusive networking with the leaders who are reshaping the future of the trailer industry.
NATDA announces the complete education program( page 22) for the Trailer Tech Expo Powered by NATDA™. This year’ s program features over 25 sessions designed for service technicians, parts managers, and dealership owners, delivering practical skills and forward-thinking strategies to help dealerships thrive.
NEW PRODUCT ANNOUNCEMENTS
Liberty Trailers debuts its patent-pending Detach & Defend™ Removable Tow Bar System, providing trailer owners with a secure, removable tow bar that helps prevent theft while adding everyday convenience.
Trailer Solutions FL introduces a new Reserve Program, offering dealers a 1 % reserve payment on every funded deal. The initiative rewards dealer loyalty while improving long-term profitability.
Larson Cable Trailers announces the LCT-7500 E, the first electricpowered fiber installation trailer, engineered to reduce emissions and noise without compromising performance.
Norstar / Ironbull Manufacturing introduces the TSB, a single-axle 80” x 12’ tilt trailer built for easy loading and longlasting durability.
Polar King releases the PKM620, the largest standard 6’ x20’ refrigerated and freezer trailer in the industry, offering unmatched capacity and dependability.
Altor Locks expands its ICON™ line with the new ICON™ Gooseneck Trailer Lock, designed to resist power-tool attacks and brute-force entry.
DPL Telematics launches the ClearView Smart Dashcam, combining AI-powered driver assistance, GPS tracking, and HD video monitoring to help fleets improve safety and visibility.
Blackpurl introduces its new Trailer Connect Program, providing dealers with automated order updates, accurate pricing, and streamlined warranty management through the platform’ s next-generation dealership system.
RETIREMENT, NEW HIRES & PROMOTIONS
Airxcel announces key leadership appointments across its Cleer Vision and Velarium divisions. Jimmy Harlow has been named General Manager of Cleer Vision; Marc Disher joins as Product Manager for Velarium; and Jeff Cowan has been promoted to Senior Vice President of Sales and Engineering. These appointments strengthen Airxcel’ s leadership team and reinforce its focus on innovation and growth.
14 NATDA Magazine www. natda. org